Colorado Lottery Wins Advertising AwardsColorado Lottery Wins Advertising Awards
DENVER – The Colorado Lottery hit the jackpot recently, winning several awards recognizing its outstanding marketing and advertising efforts.
At the 2008 National Association of State and Provincial Lotteries conference in Philadelphia last week, the Lottery and its advertising agency, Cactus, were recognized with several awards, including:
- The Silver Celebration Spadea won a Hickey Award for Print Adverting: Print Ad - Color.
- The television advertisement called “Game On” for the Lottery’s Colorado Millionaire Scratch game won a Batchy Award for Television Advertising: Use of Cinematography.
- The Valentine’s Day viral video featuring the Cherry Twist Scratch game won a Batchy Award for Special Categories TV or Radio Spot Fitting No Other Category.
The Hickey Awards are named in honor of the late Owen Hickey, who served as the first director of the Colorado Lottery, from 1983 through 1985.
In addition, the Lottery and Cactus were recognized by the Art Directors Club of Denver with two awards at their recent awards show. The Lottery and Cactus won a Silver for Consumer Television/Individual spot for the television advertisement called “Pee Wee,” and a Merit award for Non-Broadcast/Single for the Valentine's viral video.
“Our record sales attest to the fact that we are doing something right, but it is gratifying to be recognized by our peers for the outstanding work our staff and our advertising agency are doing,” said Jack Boehm, director of the Colorado Lottery.
Proceeds from the Colorado Lottery’s games - Scratch, Lotto, Powerball and Cash 5 - stay in Colorado to improve the quality of life in the state. In fiscal year 2008, more than $122.3 million was returned to Colorado. Since the lottery started in 1983, more than $2 billion has been returned to the state.
The Lottery proceeds are distributed to three primary beneficiaries: Great Outdoors Colorado, Conservation Trust Fund and Colorado State Parks. These organizations then provide grants and direct funding for parks, recreation, open space acquisition, trails, wildlife and conservation education.