Colorado Lottery Brand

The Colorado Lottery invites people to shift their perspective — from what is to what could be. Our games offer an escape from everyday life. They let players indulge in the possibilities. It’s not just about winning (although that’s a big part of it), it’s also about the potential in every game. Our new brand embodies the spirit of possibility. 

We encourage you to advertise the Colorado Lottery and its games on your websites and in print media. Please refer to our brand standards guide. We've made it easy to follow. And thanks, we appreciate your support. 

Brand Standards 

Game Ball Logos

Typeface Logos