COLORADO LOTTERY AND COLORADO TOURISM OFFICE PARTNER TO CREATE “HIDDEN GEMS OF COLORADO” SCRATCH TICKET

FOR IMMEDIATE RELEASE              

COLORADO LOTTERY AND COLORADO TOURISM OFFICE PARTNER TO CREATE “HIDDEN GEMS OF COLORADO” SCRATCH TICKET

Game developed to help promote Colorado tourism

DENVER, May 14, 2012– New to the Colorado Lottery this month is a Scratch game called "Hidden Gems of Colorado." The game was developed by the Colorado Lottery and Colorado Tourism Office to boost awareness of things to see and do across the state.The game was inspired by the Colorado Tourism Office’s official vacation guide, “99 Gorgeous Places in Colorado.” The ticket’s graphic elements and unique prize structure; every prize ends in “9,” comes from the 99 Gorgeous Places theme.

“The game encourages players to get out and enjoy the many recreational opportunities partially funded by Lottery proceeds,” said Abel J. Tapia, director of the Colorado Lottery. “The game ties in nicely with the Lottery’s tagline, “Don’t forget to play,” which reminds people to play the games of the Colorado Lottery, and also to get out and play in Colorado.”

Hidden Gems of Colorado will be a $5 game with a $199,999 top prize and a $9 minimum win (a first for a $5 game). Approximately 1.8 million tickets will be distributed to more than 3,000 Lottery retail outlets throughout Colorado. The game will be on the market through August. Overall odds are 1 in 4.28.

Unique to this ticket is a special Second-Chance drawing that features Colorado vacation getaway packages to some of Colorado’s top destinations. The prize packages were submitted by tourism industry businesses and destinations across the state. Some of the many prize packages include a getaway to the Stanley Hotel in Estes Park, overnight accommodations and spa treatments at a Vail Resort, and a Colorado Wine Country excursion. To enter the Second-Chance drawings, players enter their non-winning Hidden Gems tickets online at www.coloradolottery.com.One prize package will be given away each week during the life of the game.

“We are thrilled to partner with the Colorado Lottery in showcasing some of our state's most special places. There are far more than 99 gorgeous places in Colorado and we invite everyone to go out and discover the treasures that exist right in your backyard," said Al White, director, Colorado Tourism Office.

Proceeds from the Colorado Lottery’s games – MatchPlay, Mega Millions, Cash 5, Scratch, Lotto and Powerball - stay in Colorado to improve the quality of life in the state. The Lottery has returned more than $2.3 billion to the state of Colorado since it was established. Through Great Outdoors Colorado, the Conservation Trust Fund and Colorado State Parks, the Lottery has provided funding for new trails, precious open space and wildlife protection. For more information, visit www.coloradolottery.com.

###

May 14, 2012
More news