COLORADO LOTTERY INTRODUCES SCRATCH TICKETS WITH SPANISH INSTRUCTIONS

FOR IMMEDIATE RELEASE

DENVER,January 9, 2012 – Beginning with the 2011 - 2012 Holiday Games – play instructions on most Colorado Lottery Scratch tickets will begin appearing in both English and Spanish. Scratch tickets with the Spanish instructions can be found across the state at any of the Colorado Lottery’s 3,000 retailers.

“We believe that offering instructions in Spanish will help the Lottery provide better service to our customers,” said Abel J. Tapia, director of the Colorado Lottery. “Our research shows that our games are very popular with Colorado’s Spanish-speaking Latino population.”

Scratch games that feature play instructions on the front of the tickets will now have Spanish play instructions printed under the English version. To get the Spanish instructions, players can scratch off the area covered by the English instructions – a “banner” on the front of the ticket shows where players should scratch to find the Spanish instructions.

Proceeds from the Colorado Lottery’s games – Lotto, Powerball, Mega Millions, MatchPlay, Cash 5 and Scratch - stay in Colorado to improve the quality of life in the state. The Lottery has returned more than $2.3 billion to the state of Colorado since its creation 28 years ago. Through Great Outdoors Colorado, the Conservation Trust Fund and Colorado Parks and Wildlife, the Lottery has provided funding for new trails, precious open space and wildlife protection. For more information, visit www.coloradolottery.com.

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MEDIA CONTACT:  

Brooke Christopher

PHONE303.759.6846 | CELL 303.945.9724

Brooke.christopher@lottery.state.co.us 

January 9, 2012
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