Colorado Lottery Helps with Amber Alert Information to be delivered instantly through 2,400 statewide retail locations

DENVER – The Colorado Lottery, in cooperation with the Colorado Bureau of Investigation today announced another way to help find abducted children in Colorado.  As part of the Amber Alert program, special messages about abducted children will be immediately available at 2,400 Lottery retail locations throughout the state. The information will coincide with Amber Alert messages sent to media outlets through the Emergency Alert System (EAS).

“Because time is our greatest adversary, we must do all we can to ensure that our abducted children are found as quickly as possible,” said Gov. Owens who was on hand to help make the announcement. “These Lottery terminals are just one more way we can empower more citizens to bring our abducted children back home safely.” 

In 1982, the General Assembly approved a bill implementing a state-supervised lottery. The bill created the Colorado Lottery as a division of the Colorado Department of Revenue.

“Colorado’s Department of Revenue is proud to participate in such an important program,” said Executive Director M. Michael Cooke. “With the help of hundreds of Colorado’s retailers, we can make sure that our recovery rate remains at 100 percent.”

“Over the past 20 years, the Colorado Lottery has strived to make Colorado a better place to live,” said Lottery Director Mark Zamarripa.  “Now, we hope our support of the Colorado Amber Alert Program will help make Colorado a safer place to live.”

The Amber Alert system is named after Amber Hagerman, a nine-year-old girl who was abducted and murdered in Arlington, Texas in 1996. In response to community concern, area law enforcement and Texas broadcasters created the first Amber Alert system to give the public timely information about area child abduction. In April 2002, Governor Bill Owens signed into law the Amber Alert Program in Colorado.


How it Works

The Colorado Lottery has 2,400 retailers located across the state.  The Amber Alert messages will be printed at the same terminals that produce Lotto, Cash 5 and Powerball tickets.  The message will then be placed in a specially-designed poster and placed in a prominent location in the store.

Once an Amber Alert is sent to the terminal, retailers will not be able to sell any Lottery tickets until the message is printed.  Once the message is produced, the terminal will be cleared to sell products.

The Lottery message will contain the following information:

·        Child’s age

·        Child’s name

·        Height and weight

·        Hair and eye color

·        Description of suspect, vehicle and license plate number


                                      Amber Alert Ticket




·        The child must be 17 years of age or younger. 

·        The child must be in immediate danger of serious bodily harm or death.

·        There must be enough descriptive information to believe a broadcast will assist or help in the recovery. 

·        The activation must be recommended by the local law enforcement agency or jurisdiction. 



June 12, 2003
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