COLORADO LOTTERY NOW BROADCASTS AMBER ALERTS ON ADVERTISING MONITORS THROUGHOUT STATE

COLORADO LOTTERY NOW BROADCASTS AMBER ALERTS ON ADVERTISING MONITORS THROUGHOUT STATE

FOR IMMEDIATE RELEASE

DENVER, Dec. 20, 2012Nineteen-inch advertising monitors used for Lottery promotions at 2,200 Lottery retailers throughout the state are now being used to broadcast Amber Alerts. For the first time yesterday morning, the screens included a photo of two-year-old Essence Lovato from Colorado Springs, and detailed information about her abduction. The monitors continued to communicate only the Amber Alert until it was cancelled by the Colorado Bureau of Investigations (C.B.I.).

The monitors will be installed at about 2,800 Lottery retailers when the program is fully deployed. In addition to Amber Alerts being displayed on the monitors, the Lottery also produces a notification to all retailers through the machines that print Lottery tickets about the Amber Alert.

“We hope that by providing more places with the Amber Alert messages – that more eyes will see it and hopefully more victims can be helped,” said Abel J. Tapia, Director of the Colorado Lottery.

Proceeds from the Colorado Lottery’s games – Mega Millions, Cash 5, Scratch, Lotto, Raffle and Powerball - stay in Colorado to improve the quality of life in the state. The Lottery has returned more than $2.4 billion to the state of Colorado since it was established. Through Great Outdoors Colorado, the Conservation Trust Fund and Colorado State Parks, the Lottery has provided funding for new trails, precious open space and wildlife protection. For more information, visit www.coloradolottery.com.

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December 20, 2012
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