Bringing Lottery customers into your store is easy. They're already there. And we have the games they want to play!
We offer a variety of fun games for your customers to play. And with roughly $300 million in prizes awarded to our players each year, we keep giving them more and more reasons to keep playing.
You don't need much of an introduction to the type of person who plays the Colorado Lottery; you see them in your store every day. The average Lottery player is in his/her 30s or 40s, is likely married and has an annual household income of more than $40,000. Since that's also a good description of the customers who are already in your store, selling Lottery games just became that much easier - and that much more profitable.