ABOUT THE LOTTERY
In 1982, the General Assembly approved a bill implementing a state-supervised lottery.  The bill created the Colorado Lottery as a division of the Department of Revenue, with a director appointed by the Executive Director of the Department of Revenue.

APPROVAL
The Colorado Lottery realizes that its corporate image and favorability are a key component to the organization's success.  Therefore, a statewide image survey was conducted by The Howell Research Group in 2008.  The objective of the survey was to assess the awareness and image of the Colorado Lottery as an organization and its contribution to the state of Colorado.

Colorado residents have expressed strong support for the Colorado Lottery and the purposes for which it was established in every survey since 1991.  Favorable attitudes toward the Colorado Lottery are found among all demographic segments and geographic locations. In the 2008 survey, 82 percent of those surveyed indicated they were in favor of the Colorado Lottery.

IT'S OUR RESPONSIBILITY
As a state agency, the Lottery realizes its obligations to players extend beyond creating new games and generating revenue for the state.  For most people, Lottery tickets are a form of entertainment, but for some, playing the Lottery can be a problem.

The Lottery has programs and policies to address problem gambling.  The Lottery initiated a "Play Responsibly" campaign that includes point-of-sale at retailers, brochures, and ticket messages urging players to play responsibly.  The brochure also provides information on how to seek help for gambling-related problems. In addition, the Lottery continues to partner with the Problem Gambling Coalition of Colorado.

STRENGTH IN DIVERSITY
The Colorado Lottery embraces a spirit of openness and inclusiveness.  The Lottery's diversity efforts can be seen in the more than $2 billion in proceeds returned to the people of Colorado.  Many Lottery-funded amenities are found in ethnically diverse communities.  Projects have been completed to provide access to the disabled as well.  Further, all Lottery retail locations are checked for accessibility, prior to licensing.

The Lottery was honored with a 2000 Diversity Leaders Award from the Minority and Women Chambers' Coalition.  This distinction was presented in recognition of the Lottery's effective integration of diversity to its corporate culture and exhibiting inclusive behavior in all program areas.  In 2002, the Lottery also received the Governor's State Top Acheivement Recognition for Diversity.