Become a Retailer: Common Questions

Who can sell Lottery tickets?
Any profit or non-profit organization that meets the requirements of the Colorado Lottery can be licensed to sell Lottery products.

What games does the Lottery offer retailers to sell?
The Colorado Lottery offers two types of games -- Scratch tickets or On-Line tickets (Lotto, Cash5 or Powerball).

How much money can be made selling Lottery tickets?
Retailers earn 7% on each Scratch ticket sold and 6% on each On-Line (Lotto, Cash5 or Powerball) ticket sold. The Lottery provides an additional opportunity for the retailer to earn up to 1/2% of their individual total sales through its marketing performance bonus program, and a cashing bonus of 1% is paid on any prize cashed at that retail outlet.

How much does it cost to become a Lottery retailer?
Licensing fee: $21    Bonding fee: $30 (for one outlet)

How long does it take to become a licensed Lottery retailer?
Typical processing takes four to six weeks.

How are tickets distributed to retailers?
A Lottery sales representative typically visits each retail outlet in his/her territory every two weeks to deliver tickets, point-of-sale and other marketing tools. In addition, many new Scratch games are shipped to retailers via UPS.

How do retailers pay for tickets?
Retailers are required to set up an E.F.T. (Electronic Funds Transfer) account at their local bank. This process allows the Lottery to automatically debit and credit the retailer's account.

How many Scratch games is a retailer required to carry?
Some Lottery retailers sell as many as 16 to 20 games in their store, however, each retail outlet is unique. A Lottery sales representative will work with the store's management to determine which games and how many will work best for a particular location.

How does a business apply to become a Lottery retailer?
Call the Lottery's customer service hotline at 1-800-999-2959, or access retailer application forms on the Lottery's website.

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