Promotions help complement the Lottery's advertising by offering fun and exciting ways to WIN! They are designed to give Lottery players more chances to win, to introduce new games and highlight existing games.
The Lottery teams up with local companies and media partners to promote Lottery products, and informs citizens on where the proceeds from Lottery ticket sales go.
A statewide focus is taken on most large promotions, and the Lottery works with local companies, such as Pepsi, in "co-promotional" partnerships. These partnerships help each company introduce new products to customers.
Additionally, media partners from around the state, such as radio stations, help the Lottery promote new Scratch games by giving away tickets and including the Lottery in major station promotions. Keep listening to your favorite station for your opportunity to win!
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