LOTTERY LAUNCHES NEW JACKPOT GAME

DENVER – The Colorado Lottery will launch its first new Jackpot game in nine years next week. Called MatchPlay, the game will offer a rolling, $100,000 jackpot and more ways to win than the Lottery’s current Jackpot games. Drawings for MatchPlay will be held on Tuesdays and Fridays. The game will begin sales on Feb. 21st and the first drawing will be held on Feb. 23rd.

“MatchPlay is a fresh, new game that will provide our players with fun features they’ve never experienced before,” said Colorado Lottery Acting Director Tom Kitts. “We expect the game to generate a lot of excitement.”

MatchPlay will offer consumers three lines of play for $2. Players can select the first line (or opt for Quick Pick), while the next two lines will be automatically generated by the system. To win the jackpot, players must match six numbers across a straight line. But players can also win prizes (ranging from $2 to $1,000) for matching three, four or five numbers in any straight line, or by matching five numbers or more in any combination from all three lines. The overall odds of winning are 1 in 6 – better than any other Lottery jackpot game.

“MatchPlay really does give our players more,” added Kitts.

The MatchPlay jackpot will increase by a minimum of $10,000 per drawing until hit. The odds of winning the jackpot are 1 in 2,760,681. Drawings will take place at approximately 7:40 p.m.

To promote the game’s launch, the Lottery will be hosting a variety of giveaways, including:
• Free tickets at nearly 90 retail outlets statewide on Feb. 21st.
• The chance to enter “cash cubes” filled with fake cash redeemable for prizes including tickets to the Denver Broncos’ season opener, grocery store certificates and MatchPlay tickets for an entire year. The cash cubes will be stationed at four grocery stores on Feb. 22nd in Denver, Colorado Springs, Pueblo and Grand Junction
• Free parking at 70 meters in downtown Denver from 10 a.m. to 10 p.m. on Feb. 22nd.

For details and a complete list of MatchPlay promotions visit www.coloradolottery.com

Proceeds from the Lottery’s games – MatchPlay, Powerball, Cash 5, Scratch, and Lotto - stay in Colorado to improve the quality of life in the state. The Lottery has returned more than $2.2 billion to the state of Colorado since its founding in 1983. Through Great Outdoors Colorado, the Conservation Trust Fund and Colorado State Parks, the Lottery has provided funding for new trails, precious open space and wildlife protection.

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MEDIA CONTACT:  
Erika Gonzalez
PHONE 303.759-6872
CELL  303.945-9724
Erika.gonzalez@lottery.state.co.us

Kristen Shew
PHONE 303.759.6846
Kristen.shew@lottery.state.co.us

February 14, 2010
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