Lottery Advertising Contract Awarded to Cactus Marketing Communications

DENVER – On the verge of its 25th anniversary, the Colorado Lottery is announcing a new partnership with one of the fastest growing, premier advertising agencies in Colorado. Awarded a three-year contract, Cactus Marketing Communications will officially begin on September 1.

The contract was awarded after a state bid process that narrowed the field to three companies, who were invited to make presentations on their successes, philosophy and new ideas for the Lottery.

“Cactus representatives really impressed our review committee with their enthusiasm, creativity and dedication to their clients,” said Peggy Gordon, director of the Lottery. “We’re looking forward to establishing and strengthening our partnership because their expertise is integral to our success.”

The agency will handle the Lottery’s $8.8 million annual advertising budget that includes advertising creation, media buys, Web site management, research coordination and special event planning. The Lottery, by statute, is an enterprise fund, which means it does not receive tax money and is self-supporting. The state Legislature approves the Lottery budget each year as part of the State Budget Bill. In fiscal year 2007, Lottery sales totaled $455.9 million.

Cactus will be the second advertising agency since the Lottery opened its doors in 1983. Cactus has clients in fields that include healthcare, public health, retail, financial services, packaged goods and high technology.

Cactus is led by Joe Conrad, founder and strategic director, and Norm Shearer, creative director. With two dozen employees, the agency was founded in 1990 on the philosophy that ideas grow brands. This remains the core value of the agency’s culture.

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August 21, 2007
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